The Heat will play five matches at the Gabba, including a double-header with the Rebel WBBL Heat on the Australia Day long weekend.
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Brisbane is coming off a summer of record highs last season, featuring five sold out home games including a semi-final that featured a new crowd record of 35,116 and its highest-ever membership base.
The semi-final crowd meant the Heat attracted 171,877 to its four regular home games as well as the final, with its season average 34,375.
Heat General Manager Andrew said the Gabba would host the Melbourne Stars, Sydney Thunder, defending champions Perth Scorchers, Hobart Hurricanes and the Melbourne Renegades.
“The extra game is an exciting challenge,’’ he said.
“We’re very pleased with the allocation of our home games for the fans, with one pre-Christmas game not long after school holidays start, one between Christmas and New Year’s Day, and then three through January including a double header with the WBBL Heat,” McShea said.
“The opening home game against the Melbourne Stars on 20 December will be a bumper match. Based on last season, we are aiming for sell outs each match so we will be urging fans to pre-purchase tickets once they go on sale,’’ he said.
Entry level ticket prices remain unchanged and family-friendly for the seventh straight season, from $20 for adults, $5 for kids, and $42.50 for families ^, with the same general admission pricing for double-header matches.
Tickets for the season will go on sale from Monday 16 October, but existing Heat members will begin renewals from today, with memberships on sale from 29 August.
For the first time, Heat memberships will be capped at 3500.
McShea said memberships had grown every summer with many renewing each season since the first year of the BBL.
“Our members make up a strong, devoted core of our followers and with demand for tickets being so strong at Heat home games for the past two years, we have opted to keep the membership at a finite level to ensure we can do our best to make tickets available, and as always, affordable,’’ he said.
The 2017-18 schedule begins with a stand-alone, blockbuster opening weekend for the Rebel WBBL|03, following the resounding success of the second season of the WBBL.
The carnival-style weekend across Saturday 9 and Sunday 10 December will feature four matches in Sydney, broadcast live on Network Ten’s main channel, as well as two matches in Adelaide that will be live-streamed.
Across the season, 12 matches of the WBBL will be broadcast on Network Ten, with all remaining matches livestreamed on the CA Live platform.
The WBBL Heat will play two matches at Allan Border Field, one at the Gabba as part of a home double-header, and two at a Queensland venue to be announced.
The BBL regular season has increased to 40 matches, up from 32 matches in BBL|06, in addition to the existing two Semi Finals and the Final. The expansion means that more than 100 BBL and WBBL matches will be played this season. Every match of BBL|07 will be broadcast live on Network Ten and across the Macquarie Radio Network.
Cricket Australia Executive General Manager of Events and Leagues, Anthony Everard said: “We’re very excited to be able to announce the BBL and WBBL schedules for the upcoming season, and we expect this to the biggest yet thanks to the increased number of matches and the growing popularity of both competitions.
“We know the MOU is still being finalised, but we are confident this won’t affect the upcoming BBL and WBBL season, and we’re looking forward to welcoming a huge number of travelling fans who are coming out for the Ashes. This will help them plan their ultimate summer in Australia.
“Both the BBL and WBBL are firm family favourites during the summer school holidays, and with even more matches we hope fans will continue to vote with their feet, support their club, and help us surpass last year’s attendance, which exceeded 1 million for the second consecutive season,’’ Everard said