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Heat VR Shortlisted For Marketing Award

10 May 2017

The Brisbane Heat has capped off a memorable 2016-17 KFC Big Bash League season after being shortlisted as Australian Sport’s Marketing Team of the Year at the inaugural Mumbrella Sports Awards.

WATCH: Heat VR How To Guide 

The Heat will contest the category alongside a strong field in Australian sport that includes the AFL, Football Federation of Australia, Fox Sports and the Unilever Deodorants Team.

Using the groundbreaking Heat VR as a case study, the Heat were shortlisted for the award having showcased their values of engaging fans through innovation and digital technology.

Heat VR was launched in October 2016 in association with the club’s Principal Partner CUA as Australian sport’s first ever virtual reality brand, encompassing a mobile application and outdoor VR activation.

The Heat VR mobile app, which can be downloaded for free on iOS and Android houses behind the scenes 360° videos, while club posters, playing cards and match day tickets come to life in the app using augmented reality technology.

Download Heat AR Triggers here. 

WATCH: Heat Tickets Come To Life With Heat VR

The Heat and CUA also produced a limited edition range of Google Cardboard Headsets, allowing fans to fully immersive themselves in a virtual environment at club training sessions, game days and photo shoots.
 
In the club’s virtual reality batting experience, fans were given the opportunity to face an over from Heat all-rounder Ben Cutting in front of a packed Gabba stadium, which could be found at major events and locations across Brisbane throughout summer.

Plans are currently underway to bring further virtual and augmented reality innovation to Heat VR in 2017-18.
 
The Mumbrella Sports Awards nomination marks a significant season for the Heat both on and off the field that saw the club’s Big Bash League and Rebel Women’s Big Bash League clubs reach their respective semifinals, while also enjoying record support from South-East Queensland fans.
 
Each of the Heat’s four regular season home BBL games plus a semifinal at the Gabba were sold out, seeing an average of 34,360 fans through the gates per match, which included record membership and corporate hospitality support.
 
Brisbane Heat BBL|07 and WBBL|03 memberships will be on sale from July, with public tickets released in October. 

Details on the Mumbrella Sports Awards can be found here

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