#BringTheHeat was developed in-house by the Brisbane Heat’s marketing and creative team after completing off-season research with the club’s players and fans.
Brisbane Heat General Manager Andrew McShea said the campaign aims to capture the feeling of attending a Brisbane Heat home game by combining bold player imagery and colour.
“The changes we have made to our brand and creative are quite subtle, but equally important. We have developed a campaign that expresses how our fans and players relate to the Brisbane Heat.
“For our players, Bring the Heat represents an exciting time in their seasons when they can play with freedom and expression.
“Our fans have told us that coming to a Heat game captures everything they love about Queensland in summertime – sunshine, fun, excitement and spending time with friends and family, so our campaign aims to reflect this.” McShea said.
Heat fans will be encouraged to utilise #BringTheHeat on social media to engage with the club across Facebook, twitter and Instagram. The Heat currently has the largest social media audience of any Australian sports club.
The Heat will be in action this weekend when the Women’s Big Bash League gets underway at Junction Oval in Melbourne. The club will welcome ICC T20 World Cup winners Beth Mooney, Delissa Kimmince and Jess Jonassen into the squad when the trio arrives back from the West Indies on Wednesday night.
The Gabba will host the BBL opener on Wednesday December 19th when the Heat face the defending champion Adelaide Strikers.
Tickets are currently selling quickly through Ticketek!