Brisbane Heat Launch Heat VR | Brisbane Heat - BBL
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Brisbane Heat Launch Heat VR

20 October 2016

The Brisbane Heat will blaze a digital trail into the bold new world of virtual reality this summer.

The launch today of Heat VR will provide fans with a world-first virtual KFC Big Bash League experience through the innovation, which has been conceived and created in Queensland.

Heat VR uses immersive virtual and augmented reality technology across both mobile platforms and via full feature virtual reality to be rolled out across major community events.

Heat VR is powered by CUA, the Heat’s principal partner, Australia's largest member-owned financial services provider.

The Heat’s Virtual Reality Experience will activate at major events and locations around Brisbane including Westfield Shopping Centres, Queen Street Mall and the Gabba Day/Night Test in the lead-up to the opening matches of BBL|06 these summer holidays.

Home-grown Heat trumps Chris Lynn and Ben Cutting both feature in the VR Experience that will provide fans with the chance to tour the team changing rooms before making their virtual way to the middle of the Gabba to face an over from fast bowler Cutting.

As well, a Heat VR mobile application will be available, with exclusive Heat VR headsets available from the club’s principal partners CUA to provide a truly virtual BBL experience.

The Heat VR Mobile Application will give fans a never before seen view of the Brisbane Heat change room and virtual seat at the Gabba, all from their smartphone. 

The app will feature immersive 360 content produced by the Brisbane Heat, giving fans a unique behind-the-scenes perspective as hosted by Cutting and WBBL Heat pace bowler Holly Ferling.

Available for free on both iOS and Android, Heat VR utilises Augmented Reality technology to make playing cards featuring Heat and WBBL Heat players such as Jimmy Peirson, Holly Ferling and Jess Jonassen, posters and match-day tickets come to life, giving fans a unique digital experience in Australian sport. 

CUA and Brisbane Heat members can collect a free Heat VR headset from 7 November, for a limited time only, from one of the 19 CUA branches across South-East Queensland, including on the Gold Coast, Toowoomba, Brisbane and the Sunshine Coast.

Headsets are also available to non-members who make a $5 donation to support CUA charity partner ‘Red Nose’, which recently launched their new campaign to reduce sudden and unexpected deaths of babies and children to zero.

Brisbane Heat General Manager Andrew McShea said Heat VR was a world first.

“Heat VR is a game changer when it comes to fan engagement. Heat VR harnesses world leading technology across multi platforms using virtual and augmented reality.” 

“We are thrilled to be the first club to launch a virtual reality brand in Australian and world Cricket,’’ he said.

“We believe a Heat match day experience is one of the best in Australian sport and with only four home games at the Gabba, Heat VR gives us the ability to take our game day experience to fans all over the world.”

“We’re delighted to be able to lead the way with this innovation, which complements the BBL’s reputation for creating a fun and exciting experience for all the family.”

 “Heat VR is another example of our focus on innovation and providing our fans with an unrivalled fan experience. I think we have all dreamt of playing for our favourite sporting team and now Heat VR makes those dreams a reality”.

McShea said the partnership with CUA and Brisbane-based designers Lightweave and CXA had delivered an exciting and different take on the highly successful BBL.

CUA Chief Digital Officer Sue Coulter said the Heat VR project was an exciting initiative in the partnership with the Brisbane Heat.

“CUA is delighted to team up with the Brisbane Heat to give members of both organisations and cricket fans access to the first virtual reality mobile app produced by an Australian sporting club,” she said.

“At CUA, we are investing significant resources in putting digital at the heart of what we do, and working towards being available to our members anywhere, anytime.

"It is exciting to work with an organisation like the Brisbane Heat that is also focused on giving members and fans access to cutting-edge technology and creating memorable experiences for families that extend beyond game day.”

“We’re looking forward to being involved with the Heat VR initiative through both the mobile app, and the augmented reality pop-up experience that will be touring selected shopping centres in South-East Queensland,” she said.

CUA announced in July that it would be partnering with Queensland Cricket for three years, including becoming the principal partner of the Heat team and major partner of the WBBL Brisbane Heat team. 

The Heat will once again play four massive home games at the Gabba during the summer holidays, kicking off on Friday 30 December against the Sydney Thunder, while the club will also host the Sydney Sixers (Tuesday Jan 3), the Perth Scorchers (Wednesday Jan 11) and the Melbourne Renegades (Friday Jan 20).

Brisbane’s final home game will also act as an exciting double header with the WBBL Heat.

The KFC T20 Big Bash League remains a family favourite event for summer with General Admission prices staying in place since the competition's first season, coming in at $8 for kids, $22 for adults and $48 for a family pass (2 adults & 2 kids).

Tickets for this season's Brisbane Heat matches at the Gabba can be purchased from Ticketmaster.com.au