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The agreement with Uber is set to make getting to and from the cricket a seamless experience for Heat fans attending the four home BBL games at the Gabba and the rebel Women’s Big Bash League matches at Allan Border Field.
Since Uber’s Australian launch in 2012, the ride-sharing app has grown in popularity with riders by offering an affordable and reliable way of getting from A to B.
Brisbane Heat General Manager Andrew McShea welcomed Uber to the Heat and Queensland Cricket.
“Uber has quickly established itself as an innovative and customer-friendly business, traits that we like to think we share at the Heat,’’ he said.
“It’s exciting to be involved with them as we gear up for the start of the WBBL and the BBL seasons. We pride ourselves on working very closely with the venues and our existing transport providers to assist fans to get to the matches, and this partnership with Uber will further drive ease of access to the big Heat games these holidays.”
Uber riders will be guided to designated wait zones within the app to safely meet up with drivers after the game. First time users can also get up to $20 off their first trip by using a special Brisbane Heat code that will be promoted at the Gabba throughout the summer.
Uber Queensland General Manager, Samuel Bool, is excited for Uber to join principal partner CUA, major sponsor Betta, WBBL Heat principal partner EPIC Pharmacy and National Storage as major backers of the Heat in 2016-17.
“We’re always looking for new ways to make it easier for our riders to get around and enjoy the best of Brisbane and this partnership with the Heat will do just that,” he said.
“We’re expecting big crowds to come out in force for the Heat this season, so we’ve integrated specific pick-up points for Uber riders and driver-partners in the app to take the hassle out of getting to and from the Gabba this summer.”
The Heat will open their home BBL series at the Gabba against the Hobart Hurricanes on Friday 30 December, followed by the Sydney Sixers on Tuesday 3 January, the Perth Scorchers on Wednesday 11 January before finishing with the Melbourne Renegades on Friday 20 January.
Friday's match against Hobart is on track for a sell-out, with fans encouraged to pre-purchase the last available tickets from Ticketmaster.