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KFC BBL|08

Heat Teams Align For Summer

14 May 2018

Heat players Ben Cutting, Georgia Prestwidge and Joe Burns

The Brisbane Heat club has expanded its commercial appeal for the 2018 summer with their KFC Big Bash League and Rebel Women’s Big Bash League teams aligning sponsorship properties for the first time.

Watch Above: Get Your CUA Brisbane Heat Credit Card

Both teams will carry the logo of principal partner CUA on the front of their playing shirts this season with existing partners Betta Home Living and National Storage also having spots on the playing and training apparel for BBL|08 and WBBL|04.

Inaugural major partner of the WBBL Heat, EPIC Pharmacy, will continue as a sponsor of Queensland Cricket and will include branding on the coaching staff of the WBBL Heat as well as taking on a new sponsorship role with women’s cricket in Queensland.

CUA, Betta and National Storage will be displayed on both playing strips for the Heat, including helmets and on field caps.

Betta Home Living and National Storage both extended their sponsorship agreements with the Heat last season, with Betta renewing for two more seasons including an upgraded focus on the WBBL.

Likewise, National Storage exercised their renewal option to upgrade their sponsorship with the addition of the WBBL Heat.

Above: National Storage will feature on the Heat's men's and women's teams helmets in 2018-19

Heat General Manager Andrew McShea said the alignment of the two teams was a first for the club.

“It’s been rare for both teams in the BBL/WBBL clubs to attract the same sponsorship for their teams so we’re delighted we have been able to work with our partners to make this a reality,’’ he said. 

“We commend our partners for backing the exceptional growth of the WBBL and women’s cricket, especially with sharp increase in the number of junior girls playing cricket.’

“The increased profile of the WBBL Heat meant it made sense to work together to ensure we could deliver a uniform look for the club, especially with the new broadcast deals now in place with Channel Seven and FOX Sports.”

“We’re pleased to be able to continue our relationship with EPIC as well. Stuart Giles and Cathy Reid have been staunch supporters of women’s sport from the outset and we’re delighted they have agreed to take the relationship beyond the existing boundaries to enhance the growth and attractiveness of women’s cricket in Queensland,” he said.

CUA Chief Executive Officer Rob Goudswaard said it was an exciting time to be taking a leading role in supporting women’s sport.

“The exponential growth in popularity and exposure of the WBBL in recent seasons has been impressive to watch and we are delighted to expand our support of the Brisbane Heat Women’s Big Bash League team ahead of another exciting chapter in this competition,” Mr Goudswaard said.

“As a recognised Employer of Choice for gender equality it is also important to us that we both encourage and promote equal employment opportunities and diversity, so the opportunity to align our brand across both teams is an ideal avenue through which we can continue to spread this message.”

Konica Minolta has also extended its long-term partnership with Queensland Cricket for another year, continuing as the naming rights sponsor of the Konica Minolta Queensland Fire that competes in the Women’s National Cricket League.

Konica Minolta are now in their second decade of consecutive years of sponsorship with Queensland Cricket.

McShea confirmed the Heat had several sponsorship props currently with potential partners as the club looked forward to the expanded BBL in 2018-19 alongside the existing WBBL competition.

Australia's summer of Big Bash cricket will begin in early December with an expanded  men's season.

The Heat have announced the following contracted players for BBL|08:
Max Bryant, Joe Burns, Ben Cutting, Brendan Doggett, Sam Heazlett, Shadab Khan (int), Marnus Labuschagne, Chris Lynn, Brendon McCullum (int), James Pattinson, Jimmy Peirson, Alex Ross, Mark Steketee, Mitch Swepson.

The WBBL Heat squad for 2018 will be announced in due course.