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KFC BBL|07

Heat Thank Fans for Record Support

31 January 2018

The Brisbane Heat have thanked its members, fans and supporters for helping to lift the club to a record regular season attendance in BBL|07 and WBBL|03.

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With both teams in contention for the KFC Big Bash League and Rebel Women’s Big Bash League finals until the final day of competition last weekend before ultimately missing out, the club has announced it achieved new crowd benchmarks for its home games.

The Heat, which lost its do-or-die match against the Melbourne Renegades on Saturday night, attracted a total of 164,900 to its five Gabba home games, signalling a new record for a home and away season.

Brisbane’s average attendance at the Gabba in BBL|07 was 32,980, including a new home record of 35,564 against the Perth Scorchers.

This season was the first time that five regular season BBL matches had been scheduled at the Gabba, with one before Christmas and four after Boxing Day.

The third season of the WBBL saw the Heat attract a record 14,571 fans to its five Queensland games, including more than 7500 to its two matches at Harrup Park in Mackay and over 5000 for the Gabba double-header game last Saturday against the Sydney Thunder.

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Brisbane Heat General Manager Andrew McShea said that while the club was disappointed neither of its teams had qualified for the Finals series this week, the positives were reflected in a second year of strong attendances and support.

“Whilst we accept that in the end, our on-field performances simply weren’t good enough, it’s appropriate to put on record how grateful we are for the outstanding support from the fans, members and viewers this season,’’ he said.

“Another record BBL crowd at the Gabba, breaking last year’s semi-final record, and an average crowd of nearly 33,000 means that the fans deserve congratulations for being such enthusiastic supporters of the Heat and the BBL and WBBL overall.”

“The WBBL Heat brought more than 14,000 fans to their matches, with a wonderful result in Mackay that saw that city become the first regional centre in Queensland to host WBBL games and the first WBBL matches under lights in Queensland,’’ he said.

“The Heat also attracted strong viewership again through our broadcast partner Network Ten, with the match against the Melbourne Stars producing a peak audience of 1.5 million and an average of 1.22million to be the highest rating regular season BBL match.”

“I know that the Heat players in both our teams greatly value the outstanding support they receive at home games and on behalf of the playing groups, we thank everyone who took the opportunity to come along and enjoy the show.”

McShea noted that Brisbane’s high achieving summer stretched into the Digital world, where significant growth saw the Heat become the most followed Australian sports club on social media.

The club also continued to lead the way in new technology, using augmented and virtual reality to drive fan engagement through the Heat VR mobile app and batting experience, the country’s first sports VR brand.

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