Marquee brands Coca-Cola Amatil, Toyota Australia and National Storage have each re-committed to the Heat and Queensland Cricket (QC) ahead of the 2019-20 Big Bash League season, with the sponsorship news continuing the recent theme of positive stories for the Heat following the signing of international superstar AB de Villiers last month.
Coca-Cola Amatil will continue their 20-plus-year partnership as the official sports and soft drinks supplier of QC and the Heat, with the sponsorship also covering pourage rights at QC matches.
Toyota Australia has re-committed as official automotive supplier of QC and the Heat. The partnership is complementary to Toyota’s national Cricket Australia sponsorship and is aimed at maximising their South East Queensland dealer network to Heat fans.
Above: One of the Toyota Rav 4 Brisbane Heat Fleet
National Storage head into their fourth season as an official partner of the Brisbane Heat, with the self-storage specialists promoting their 160+ Australia and New Zealand centres and services to the club’s growing fan base.
Brisbane Heat General Manager Andrew McShea thanked Toyota Australia, National Storage and Coca-Cola Amatil for their commitment to the Heat and QC.
“While on the field we always aim for wins and trophies, off the field the Brisbane Heat is committed to developing long-term partnerships with our sponsors that deliver us mutual success. The fact Toyota, National Storage and Coca-Cola Amatil have re-committed to us off the back of previous success is the ultimate compliment and we are obviously delighted to have them remain in the Queensland Cricket and Brisbane Heat family.
“Thank you to Toyota Australia, National Storage and Coca-Cola Amatil for your ongoing support and sharing in our values of brining families together.”
Above: The National Storage crew handing out their NS Locker Room team posters - a favourite among Heat Fans!
McShea also said the signing of de Villiers had galvanised the Heat’s supporter base and helped create a positive commercial outlook ahead of the BBL|09 season.
“There is no doubting that the signing of AB de Villiers was one of the most significant in our club’s history. The announcement had a global reach of over 22 million people across social, digital and traditional media and created substantial exposure for our partners outside of the traditional Big Bash League months.
“What the announcement also did was create positive commentary for the Heat and league in general which are hoping will convert into us growing our fan base and driving positive commercial outcomes ahead of the season.
“While our partnerships with Toyota, National Storage and Coke were very much in the works prior to the signing being made public, it did allow us to reinforce to our sponsors, members and fans that we are heading in the right direction and in a strong position to have a successful 2019-20 season.”
Above: A cold Mount Franklin (part of the Coca-Cola family) keeping fans hydrated at a WBBL home game.
The sponsorship re-signing news continues the Heat’s ‘One Club, Two Teams’ strategy of alignment between the club’s men’s and women’s sides, with Toyota Australia, National Storage and Coca-Cola Amatil’s partnerships covering the BBL and WBBL seasons.