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Heat in the running to win sports tech award

Queensland Cricket Media
Queensland Cricket Media

The Brisbane Heat’s digital marketing team are in the race to win a major award at the Australia and New Zealand Sports Technology Awards on 30 August.

The Brisbane Heat is the country’s most followed sporting team on social media and has been nominated under the ‘Social & Fan Engagement’ category at this year’s awards.

General Manager of Marketing and Corporate Affairs Pete Lock said the team is incredibly honoured to be recognised for their commitment in delivering engaging content to an online audience of over 2.1 million fans.

“The Heat’s digital team work hard to deliver world-class content to our fans all year round and it is very humbling to be acknowledged in this way.”

“We take pride in understanding who our fans are, what they want to see, and how we can help foster a deeper connection to the club through creativity, humour and entertainment.”

“The news of our nomination is very encouraging as we head into the WBBL season, and the team should be very proud that their year-round efforts have been recognised on an international level.”

If you want to join our online community of over 2.1 million fans, follow us @HeatBBL.

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We acknowledge and pay respect to our First Nations people and Traditional Custodians of the land and waters where we are privileged to live, work and play. We recognise and celebrate their spiritual and ongoing connection to culture and country. We respectfully acknowledge all elders past, present and emerging as we continue to cherish shared wisdom and grow with their guidance as we walk together toward a connected country.

Brisbane Heat’s indigenous artwork was collaboratively designed by WBBL player and proud Kunja woman Mikayla Hinkley and Brisbane Indigenous artist, Delores McDonald (“Aunty Delly”).

The centre circle represents the Gabba, alongside other water holes which used to be near the ground. 87 black strokes on red earth represent the wickets taken by Aboriginal great, Eddie Gilbert who played 23 games for Queensland.