Smooth Sailing For Heat Members

The internationally renowned family holiday brand, Royal Caribbean has signed on as the Official Holiday Partner and Membership Partner of the Brisbane Heat from the 2025-26 season.

The announcement coincides with today’s launch of Brisbane Heat Memberships going on sale, with the club coming off a record year with 18,000 members enjoying last season in the KFC BBL and Weber WBBL.

On match days this summer, Royal Caribbean will be the presenting partner of the Gabba Park ‘Fan Zone’, as well as ownership of ‘The Royal Caribbean Countdown’ - the fan favourite countdown moment, dialing up all the summer senses and excitement for every match this season. 

For more than 50 years, Royal Caribbean has created memorable family holidays and getaways for friends sailing from Australia.

Together with the Brisbane Heat, Royal Caribbean will provide Heat members with exclusive offers, sneak-peek product updates, weekend getaway giveaways, as well as delivering family-focused community and fan event experiences throughout the summer season.  

Heat General Manager - Commercial, Marketing & Corporate Affairs, Pete Lock, said there were obvious synergies between Royal Caribbean and the Brisbane Heat.

“The Heat brings families together every summer,” he said.

“The start of summer holidays is when the WBBL and BBL thrives and it is a natural fit with Royal Caribbean, which is also the peak time of their business, entertaining holidaymakers in beautiful locations.”

“Our members love being a part of the Brisbane Heat and we are delighted to announce that as part of our partnership with Royal Caribbean, there will be a cruise holiday giveaway for a lucky member, as well as other opportunities for members to access the many exciting offerings available through Royal Caribbean.”

“We’re very pleased to be onboard with Royal Caribbean and look forward to working alongside them to make summer even more special for our Heat members and fans’’ Lock said.

Gavin Smith, vice president and managing director, Australia and New Zealand, Royal Caribbean, said of the partnership, “We're excited to announce the coming together of two iconic brands, as we partner with the Brisbane Heat to create engaging and unforgettable fan experiences both on and off the field.”

“As Royal Caribbean prepares for the upcoming Australian summer season of memory-maxing holidays, our goal is to provide unmatched experiences and entertainment to Queensland families in between monumental cricket games.

“We look forward to partnering with the Heat to create unforgettable moments for cricket lovers and holidaymakers this summer.”

The partnership comes on the heels of the Australian sailing season kicking off with an action-packed summer of adventures and the long-awaited return of Voyager of the Seas to its new home in Brisbane.

Aussie holidaymakers can choose from a line-up of 45 getaways to the South Pacific, New Zealand and along the eastern seaboard, sailing between November 2025 and April 2026, offering something for everyone in the family. 

Heat Memberships are on sale now at: https://www.brisbaneheat.com.au/membership?

Win a Family Holiday with Royal Caribbean: https://www.brisbaneheat.com.au/royal-caribbean-member-competition