FIRST BALL A MUST WATCH EVENT | SEIKO Links With Brisbane Heat

Global watch brand SEIKO have joined the Heat this season and will be the face of the SEIKO Celebrity First Ball activation before each Weber Women’s Big Bash League and KFC Big Bash League game in Brisbane.

Since its inception in 2023, the Heat’s popular pre-game routine has attracted a wide array of Australian and internationally recognised celebrities.

These have included Channel 7 personality Dr Chis Brown, musicians Amy Shark and Ball Park Music, Olympians Matt Denny and Ellie Beer, comedian Matt Okine, Broncos stalwarts Billy Walters and Adam Reynolds, netballer Isabelle Shearer, world-ranked tennis pro Francis Tiafoe, actor Felix Cameron, Brisbane Lions legend Charlie Cameron, Dolphins star Hamiso Tabuai-Fidow, Wallabies gun Fraser McReight  and children’s entertainer Lachy Wiggle.

Brisbane Heat General Manager – Marketing and Commercial, Pete Lock, welcomed SEIKO to the Brisbane Heat.

“We’re thrilled to have a global brand of the stature and standing as SEIKO join the Brisbane Heat,’’ he said.

“SEIKO pride themselves as always one step ahead of the rest and the Heat are driven by the same line of thinking.”

“Since starting out in 2023 with Amy Shark gamely stepping up to bowl the first ball of the season, the Heat have been blown away by the sense of excitement that accompanies this aspect of our pre-game as it has gone from strength to strength.

“We have been thrilled by the willingness of those individuals we have approached to take part in the Celebrity First Ball in the past and are very excited about having SEIKO join with us to deliver another exquisite element of the Heat’s game day experience this summer,” Lock said.

Head of SEIKO - Brett Neill is looking forward to building a great association with the Heat.

“We’re incredibly excited to begin our partnership with the Brisbane Heat and to align SEIKO with a club that has enjoyed such strong success both on and off the field,” Brett Neill, Head of Seiko.

“SEIKO has a long and proud history of partnering with sport in Australia and around the world, and we look to work with organisations that share our commitment to performance, innovation and creating meaningful connections with their fans.”

“The SEIKO Celebrity First Ball is a fun and distinctive way to help bring the partnership to life on game day, and we’re looking forward to seeing the personalities who take on the challenge throughout the summer,” he said.