TOYOTA TO DRIVE HEAT | New Deal Announced

Toyota will remain the Official Automotive Partner of Queensland Cricket and the Brisbane Heat, with the partnership supporting fan engagement, cricket participation and community initiatives across the state. 

Backed by Toyota’s Brisbane metropolitan dealer network, the partnership will continue to connect fans and local communities through match-day experiences, community programs and digital content. 

Brisbane Heat fans will again experience Toyota Tunes in the Park and pre-game activations at home matches, while the Toyota Good for Cricket Raffle will continue to help local cricket clubs raise valuable funds. 
 
Brisbane Heat General Manager – Commercial, Marketing & Corporate Affairs Pete Lock said Toyota’s renewed commitment put cricket in Queensland on the road to success. 
 
"Toyota has been an outstanding partner of Queensland Cricket and the Brisbane Heat, and we're delighted to continue our rewarding relationship for another three years,’’ he said. 
 
“Through the support of Toyota's regional dealers, we will again be able to deliver meaningful community outcomes while creating unique experiences for fans across Queensland." 
 
"This renewal provides a strong platform to continue engaging cricket fans throughout the state and build on successful initiatives such as Toyota Tunes in the Park and our match day activations, which have become a key part of the Brisbane Heat experience." 
 
For Toyota Australia Regional Manager Andrew McGrath, the renewal builds on a partnership that has become an important connection between Toyota, its dealers and Queensland communities. 

“Our partnership with Queensland Cricket and the Brisbane Heat gives Toyota and our dealers a meaningful way to connect with cricket fans and communities across Queensland. 

“Over the next three years, we look forward to building on that relationship through fan experiences, grassroots participation and community initiatives that bring our dealers and customers closer to the game.” 

Under the renewed agreement, Queensland Cricket community staff will continue to use Toyota vehicles to deliver participation initiatives across the state, with the fleet including a mix of Toyota hybrid and battery electric vehicles. 

A key link with the community is the Toyota Good for Cricket Raffle which is running again to help local Queensland cricket clubs raise valuable funds through the support of Toyota. 
 
Visit the Good for Cricket website https://toyotagoodforcricket.raffletix.com.au/ to find out how to register, buy tickets and check club leaderboard. 
 
Community cricket staff across the State will continue to deliver participation initiatives by driving Toyota vehicles as part of the agreement, with Queensland Cricket benefiting through a modern fleet featuring Toyota’s hybrid and electric vehicles to help strengthen cricket’s overall sustainability.