Youi has become the Official Partner of the Big Bash Leagues, as well as backing the Brisbane Heat, for a new partnership celebrating the fans and communities at the heart of cricket.
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Built around Youi’s belief that cricket is made by fans, the partnership will celebrate the passion, energy and excitement fans bring to the Big Bash Leagues across the summer.
In addition to the League partnership, Youi will also be supporting the Brisbane Heat, Hobart Hurricanes, Melbourne Renegades, Melbourne Stars and Sydney Thunder.
The Youi brand will feature proudly on the playing kit of all five clubs across the KFC BBL|16 season and on umpire uniforms across both competitions. The partnership will also come to life through match-day and community activities across the League and clubs.
The partnership represents a shared commitment by Youi and the Big Bash to recognise the people that strengthen cricket participation and support those who contribute to the game in their local community
Brisbane Heat General Manager - Marketing and Commerical, Pete Lock, welcomed the support from Youi.
"It is great to be involved with Youi, a Queensland-based business that has grown from their Sunshine Coast headquarters into a national success story,'' he said.
"Every summer the Brisbane Heat club brings families together for our games, and we are sure that Heat fans and members will appreciate the on-going support of Youi for local communities across the State."
Youi Chief Marketing Officer Angela Greenwood said the partnership reflected Youi’s commitment to recognising the people and communities behind Australian sport.
"We’re incredibly proud to partner with Cricket Australia and become an Official Partner of WBBL and BBL, while supporting five clubs from the elite-level through to grassroots across the country.
“At Youi, we believe sport is made by fans. Their passion, loyalty and energy create the moments and atmosphere that make sport memorable, and cricket is no exception.
“The Big Bash format brings families, friends and communities together throughout the Australian summer. This partnership will celebrate and engage fans, communities, and volunteers who are the lifeblood of community cricket across the country.
“We’re excited to partner with the Big Bash Leagues and the clubs to shine a spotlight on the people in our communities who make the game what it is today.”
The partnership will officially commence with Weber WBBL|12 season which begins this Thursday night, with the WBBL Heat in action at Allan Border Field on Friday night against the Sydney Sixers.
ABOUT YOUI:
Youi Pty Ltd is an Australian registered company and is a wholly owned subsidiary of Youi Holdings Pty Ltd, a subsidiary of OUTsurance International Holdings Pty Limited. The ultimate holding company is OUTsurance Group Limited. Youi Pty Ltd is a registered general insurance company which underwrites its own policies. Our products currently include Vehicle (Car, NSW CTP Green Slip, SA CTP, Motorcycle, Caravan and Trailer), Home (Buildings and Contents), Watercraft and Small Business Insurance. Youi is regulated by the Australian Prudential Regulation Authority (APRA) and Australian Securities and Investment Commission (ASIC), a member of the Insurance Council of Australia (ICA) and a signatory to the General Insurance Code of Practice.